|
We define Interactive Marketing as marketing communications that use digital channels of communication using different devices.
Those channels can include
• Web sites
• E-mail campaigns
• Rich media ads
• Banner ads
• Online contests & sweepstakes
• Promotions
• Coupons
• Loyalty programs
• Advergames
These message approaches can be used on
• Computers
• PDAs
• Wireless messaging devices
• Cell phones
• Kiosks
They can be done stand alone or in conjunction with other marketing in print, broadcast or direct mail.
|
