Briggs & Stratton – Technical Integration

Web Site Management
Briggs & Stratton has a century-long reputation as a premier manufacturer of engines for a variety of applications.  As they considered the creation of their online corporate Web site, they were focused on providing their consumers with a constantly improving experience by delivering information to select the proper engine for specific applications, delivering owners manuals and illustrated parts lists on demand, and connecting users with other support materials to help them obtain better results from their Briggs & Stratton products.  SpectraCom has helped to constantly evolve the usability of the site, analyzing the user experience, and implementing technical solutions to improve the integration between the Web site and enterprise systems.

Usability and User Experience
It’s a constant challenge to incrementally improve the usability of a Web site.  Assumptions are challenged by the way that users interact with Web site content, and there is both an art and a science to understanding these interactions.  SpectraCom has provided ongoing usability review and support to Briggs & Stratton in order to constantly improve user experience.

Enterprise System Integration
One of the realities faced by many companies is the need to leverage the strengths and capabilities of disparate enterprise systems.  From E-Commerce applications to Order Processing, from ERP to PLM, a broad range of products presents a series of challenges to delivering information to clients when and where it’s needed.  SpectraCom partners with Briggs & Stratton to provide consultative support on systems decisions far in advance of implementation on the Web site in order to help them to make the best possible enterprise systems decisions as early as possible, saving untold revenue and effort.  When it comes time to integrate systems such as SAP with the corporate Web site, SpectraCom provides top-notch technical integration expertise to ensure that these difficult projects are completed flawlessly.

Summary
Since 1991, SpectraCom has been in the business of providing solid research, considered strategic direction, and rock-solid online marketing communication solutions.  Hand in hand with these proven skillsets is our track record of providing technical solutions to many of the most challenging enterprise to Web integration issues.  Imagine what SpectraCom can do for you!