HUGGIES® Baby Network™ Launch

May 23, 2005
Huggies Seeks Stronger Bond With Moms, Moms-to-be

"Kimberly Clark Corp. introduced a $3.5 million online network for its Huggies baby-care brand... www.huggiesbabynetwork.com... The company's (Kimberly Clark Corp.) relationship marketing team worked with SpectraCom, a Milwaukee based interactive agency, to develop the Huggies Baby Network from scratch to execution."

DM News (Requires paid registration.)

May 16, 2005
Expecting? Buy those Huggies now

"K-C revamps Web site to connect with moms in early stages of pregnancy ... Moving Huggies from diapers to baby care."

Advertising Age (Requires paid registration.)

May 12, 2005
Kimberly-Clark Builds Huggies Baby Network
AdWeek

June 20, 2005
Kimberly-Clark Introduces Huggies® Baby Network™
Yahoo Finance News

June 20, 2005
Huggiesbabynetwork.com Delivers One-of-a-Kind Tools, Guidance and Fun to Moms and Moms-to-Be
PR Newswire

June 18, 2005
Share pregnancy experiences
Twin Cities Pioneer Press