Large Online Youth Panel Launched

Youth have considerable influence over family purchase decisions. Tap into their insights through online youth panel.

MILWAUKEE, WI, May 9, 2003 - SpectraCom and Circle 1 Network announce the KidsCom Club¨ Youth Panel, an online research panel of boys and girls ages 8-14 from across the US. The panel is unique because boys and girls join the club for games, chat and creative activities that are available on the KidsCom Web site (www.kidscom.com), not just to take surveys.These non-survey activities keep members active and involved with the panel without over-using them for surveys.

With over 38,000 members and growing, the panel is the largest online panel of 8-14 year olds. The size of the panel allows the number of surveys each member participates in each year to be limited so they don't become professional respondents.

Marketers and researchers can get feedback from panel members through custom surveys or the monthly omnibus survey. The Youth Panel can be used to evaluate product, packaging or advertising concepts, learn youth preferences and opinions, discover the latest trends and gather Internet, wireless and gaming usage information.

Children and young adults have considerable influence over family purchase decisions either through researching product information or requesting specific products and brands. They also have a significant amount of money to spend on their own. The Youth Panel allows marketers and researcher to directly connect with this influential audience to hear their opinions and ideas.

SpectraCom and Circle 1 Network have been conducting online research with youth for over eight years. The KidsCom Club Youth Panel is fully compliant with the Children's Online Privacy Protection Act (COPPA). Parents have provided their consent for KidsCom Club Youth Panel members to participate in research.

For additional information, please contact us.