Online Is No Longer Considered "New Media"
05.02.2005

According to the 2005 Media Comparison Study, the Internet has surpassed magazines to be ranked third for reach to adult audiences. Television connects with the most people (94%), followed by radio (73%), the Internet (51%), and finally, magazines (42%). This helps to confirm the importance of including Internet in your marketing mix. For ideas on effective ways to use Web sites, online ads and online promotions to market your brands and products, contact us.