To blog or not to blog
06.14.2004

Several advertisers are trying different strategies to tap into Bloggers (people who write and/or read online diaries called Web logs or “blogs”) but no one has found the winning strategy yet. Nike is posting videos on a blogging site, MSN is working on a blog search tool and many blogging sites sell online ad space. Bloggers are often early adopters and influencers, but identifying appropriate placement can be a challenge since blogs can be satirical or irreverent. Contact us to find out how to determine if blogs should be part of your marketing strategy.