Location, Location, Location
07.06.2004

GPS may make knowing your customer's location as important as customers knowing the location of your store or business. By the end of next year, mobile phones must be traceable so 911 operators can locate callers. The same technology could be used to deliver relevant ads or text messages to consumers based on their location. Allowing consumers to opt-in will be key to location-based advertising acceptance among consumers. Location-tracking technology can also be used to provide extra security for online transactions. Contact us for ideas on how your company could benefit from location-based technologies.