Customer Advocates
07.28.2004

Customer input can make marketing communications more believable by providing real customer voices on your Web site, in your e-mails, etc. There are several ways to gather customer input to use in communications including surveys, feedback forms and contests. Even if customers are not quoted directly in copy, their feedback can be used to describe product or service benefits that are most important to them in a way other customers can identify with. For more on how we have helped companies gather customer input for marketing communications, contact us.