Measure to Manage
08.30.2004

Basic Web site traffic analytics, such as page views, entry and exit pages, and time per visit, can be useful to understand problems in a site’s basic structure and content. Combining traffic analysis with other sources of information, such as visitor profiles, sales data, e-mail and search engine keyword campaign data, and usability studies, can provide information to optimize Web site plans and budgets. For more information on using analytics to optimize your Web site planning, contact us.