Surfers Are Increasingly Impatient

04.18.2006

According to a new report by iProspect and Jupiter Research, 62% of search users click on a link within the first results’ page and 90% click on a link within the first three pages. However, if they can’t find what they are searching for, 25% will either change their queries OR switch to another search engine after viewing just the first page’s results. 27% will do so after looking at the first two pages. Search Engine Optimization is becoming increasingly important in getting your Web site’s presence noticed. With placement becoming more competitive and online searchers becoming ever more impatient, keyword search engine marketing is of increasing value to any company who wants to achieve high visibility.
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