Search Engine Shoppers
02.15.2005

A recent study by EMC2 found that 46% of online shoppers start their shopping process using a search engine while 39% of online shoppers will type in the URL of a specific site. Shoppers conduct research online for both online and off-line purchases. They look for products and merchants, product reviews, feature comparisons, new products and sale pricing. Optimizing your site for keywords that consumers may use in a search engine when researching the products and solutions you offer can help consumers find your products and ultimately increase sales. For more information on how to determine priority keywords for your site, contact us.