Optimize Your Site
08.02.2004

Search engine marketing firm executives speaking at the Jupiter Media Advertising Forum last week recommended that ad agencies and marketers use site optimization and registration to maximize the effectiveness of their search strategy, not just paid search advertising. Another reason to focus on site optimization and registration is the small but growing occurrence of click fraud (the practice of clicking on ads just to increase an advertiser's cost). For more information on site optimization and registration, contact us.