Effective SEM
09.27.2004

A recent iProspect study on search engine user attitudes and behavior highlights the importance of choosing the correct keywords and search engines to include in your search engine marketing strategy. Noted in the study findings, 15% more women than men stop at the first page of search results and 26% of all searchers will abandon the query after checking the first two pages of search results. It was found that the search engine used also influenced the users' perception of the search results. Google users had a higher perceived rate of success and satisfaction than users of other search engines. For more information on creating an effective search engine marketing strategy for your company, contact us.