Media Multitasking
04.05.2004

How can you maximize the advertising opportunities created by business professionals who media multitask while working? 70% of business people report they have listened to the radio and 56% report they have looked at business publications while using the Internet for work. This provides an opportunity to use radio and publications to drive potential customers to your Web site. Since business people give primary attention to the Internet, the ads must work hard to grab their attention and pique their interest to visit the Web site. A reward, such as a white paper, can be effective in generating site visits. For more ideas on how to maximize off-line advertising of your Web site, contact us.