Online/Off-line Mix
02.16.2004

A recent Online Publishers Association study identified four different types of users based on their usage of online and off-line media: onliners, multi-channelers, dabblers and off-liners. The multi-channelers, for example, are split between males and females. 57% rely on branded media Web sites, but they also use branded off-line channels (magazine, TV). Cross-media promotions and ads can be effective with this audience. For more info on the other user types, contact us.